Computer repair shops are a great place to get your PC up and running again. They can fix hardware-related issues, software-related issues, they know about parts and systems, and they’re well-equipped to arrange for items needed for repairs. In today’s world where everyone is connected via the Internet, that is a much-needed skill.
What’s also needed are new computers given the rising demand for machines specifically designed for gaming, streaming, and content creation. This is an area that computer repair shops can definitely capitalize on by building custom PCs.
In this article, we’ll be highlighting the merits of repair shops building custom PCs and how it can ultimately be beneficial for their business.
What are custom PC builds?
Let’s start off by defining what custom PC builds are. They’re a pretty self-explanatory term – a PC that you’ve had custom-built using aftermarket parts, all of which could already exist in your computer repair shop software.
A custom PC build will generally use the following parts:
- Custom case
- Graphics Card
- Power Supply
- Cooling System
These are the basic components needed to assemble a custom-built computer. Where it differs in the degree of customization. Each person would usually like their system with a certain level of pizzazz to it to make it unique. These customizations can include, but are not limited to, the following:
- Paint job on the casing
- RGB lighting
- Choice of graphics card (Nvidia, AMD, or Intel)
- Choice of cooling system (fan, water-cooling, liquid-metal, etc.)
- Decals or stickers
With the degree of customization that most people require, computer repair shops are the perfect place to be able to work on them.
The benefits of building custom PCs
Now that we’ve laid out what a custom PC build actually looks like, it’s time to dive into the many benefits it provides to repair shops.
It increases your revenue generated
The most obvious benefit is a major boost to your revenue. Building custom PCs can help bring in more cash from your customers and fuel your business for further growth.
The benefit comes from charging your customers extra for PCs that you will eventually build for them. Since there is a considerable amount of customization involved, you can add in service charges for it and prepare a system for them that is tuned to their requirements.
Everything from custom paintwork to RGB lighting to special cases and form factors can be charged for, along with any labor you put in. Since this varies from PC to PC, you can adjust your rates accordingly and people will be willing to pay for them.
It allows for easier upselling
When building a PC, you can easily suggest additional components and features to customers. There are a lot of items that you can offer to your customers and have them buy it as part of a package deal or for later use.
Let’s say a person comes in to have their system built from the ground up. They will obviously need other items apart from the PC and the components that go into it. You can stock up on keyboards, mice, headsets, mouse pads, monitors, microphones, and a host of other accessories that are listed in your point of sale software and offer it to customers as an upsell. If you bundle it all in a package deal, you can have better chances of selling these items to customers when they come to you for checkout.
It helps you sell warranties
Another benefit of selling custom PCs is that it will help you sell warranties on the entire system. Naturally, building a system costs a lot of money, and customers would want to have their investment protected. The quickest and easiest way to do that is to offer them a warranty on the system and its parts.
Warranties can help you retain customers and instill confidence in your business. When a customer comes back to claim their warranty, all you have to do is pull up the relevant details in your computer repair shop software and get to work on it. You should already have most of the components needed for the repairs, so the downtime would be cut down significantly for any repairs or replacements that need to be done.
It works great for strengthening vendor relationships
Building custom PCs isn’t just beneficial from the customer end – it can also help build strong relationships with your suppliers as well. Companies like NZXT and Cooler Master would be more willing to work with you if they know that you have an active market for their products.
Most high-end vendors will be willing to establish relationships with you to sell their products. If there’s enough demand for it and you’ve given them good business, they may even offer you benefits such as discounts and exclusive access to their library of products. In turn, you’ll have the latest hardware to install in your custom PC builds and offer more to your customers. It’s a win-win situation.
It’s easier to recoup your investment
Building custom PCs doesn’t necessarily mean you’re locked in with a single client for it. If someone comes in to trade their old system that they bought from you and wants a new one, you can always refurbish it and flip it to a new customer for better returns.
This approach goes more into the domain of prebuilt PCs, but it’s more or less the same market that you’re catering to. All you have to do for the new PC is add it to your repair tracking software as a refurbishment, replace some of the older parts with new ones, and put it up for sale online or in your store. Sooner or later, that refurbished PC will find a new home and you’ll have saved costs on materials by reusing most of the same components. This makes custom PC builds a great way to recoup your investments.
Building custom PCs is an excellent way for your computer repair shop to generate a new revenue stream. It works great with your current business model, since you already have most of the parts in your computer repair shop software anyway, and it can open your doors up to a whole new audience in the process.
Using this approach, you’ll be able to expand your business, establish great relations with both your customers and your vendors, and even make money off of machines that you’ve already built. For having all these benefits and more, getting into the custom PC market should be a no-brainer for computer repair businesses.