A recent study provides new information for businesses trying to improve consumer experiences and increase sales with the second anniversary of the epidemic approaching and the retail industry still undergoing massive disruption.
Over 800 marketers were polled as part of a new survey by Birdeye, an Experience Marketing platform, to see just how they engage with existing and new customers to boost profitability. 57 percent of those polled now according to the report have said that controlling an online brand reputation management services, which includes actively managing reviews, referrals, and other online reputation indicators, is more essential than investing in advertising.
The complexity of advertising is increasing.
Many companies have been searching for new strategies to increase their online sales since the ios14 changes went into effect this year. “Advertising just isn’t generating income the way it used to,” says Dave Lehman, chief operating officer of Birdeye, and offers this advice to any eCommerce company worried about dwindling advertising revenue: “Continue to invest in advertising, but spend more resources and time on establishing a positive online reputation.” There is no such thing as a pot of gold in marketing.”
Demonstrating that many marketers have already adopted this strategy, with 88 percent of marketers seeing a direct link between online reputation and revenue, the research backs up this recommendation.
“The ideal first step toward developing an effective online reputation is to expedite digital transformation,” Lehman continues.
“Making the switch to digital is no longer an option. Many firms were compelled to accelerate their digital transformations in the last year, much faster than they had expected. Altogether, the pace of digital transformation has accelerated by a startling 7 years.”
What is the best way to establish an online reputation?
“If you actually want to develop a positive internet reputation, make sure you ask all of your consumers for feedback and don’t pick and choose.” “Continual customer input and responding to it is critical for establishing credibility and loyalty with your audience,” says Lehman.
In many aspects, small businesses have an advantage over larger stores when it comes to controlling their online reputation. Because small business owners are closer to their clients, if they strive hard to engage with them and take advantage of the online platforms available to them, the foundations for a strong online reputation are already in place. Therefore, small business owners can take advantage of the services of an online reputation management agency in Dubai to manage their online reputation.
Customers are drawn to businesses that provide “ease, timeliness, and comfort whenever they need a concern resolved or an issue fixed,” according to the research, and they choose “message” as the primary mode of contact.
The ultimate goal for small firms is to make use of the direct contact they have with their clients. Independent merchants will do well in difficult and competitive times if they are daring and take advantage of technological advancements.
Though online reputation management does not have the scalability of traditional advertising, it is an important tool to have in the marketer’s arsenal. SEO and online reviews are responsible for 34% of new acquisitions, and referrals account for 24%. An ORM agency in Dubaican help you reap these benefits.
In the end, the increasing relevance of developing a strong reputation online just confirms what many small businesses already know. “Today, online sentiment, client recommendations, and word of mouth have now become the most significant variables in the buying process. Clients are the lifeblood of every brand, and they have a major effect on search results and online reputation,” Birdeye concludes.
When deciding where to shop or who to visit, many people turn to the internet for information such as reviews and star ratings. Companies with negative reviews and low star ratings are much more inclined to have challenges attracting new consumers. In the UAE and across the GCC, Prism Digital Marketing Agency maintains the online reputation of retail companies, doctors and medical clinics, wealthy businessmen and women, and even government bodies.
If you are looking for an ORM company in Dubai, call Prism Digital in Dubai, UAE now. With the team’s consistent hard work and extreme dedication, as well as their commitment to the project’s outcomes, you are guaranteed to have the best results for your business whether it is in online reputation management or digital marketing.