The Ultimate Guide to Merchandising in 2022

Have you come across an attractive store or an intriguing display at the store entrance? Naturally, when a retail store is strategically decked up, curiosity arises among shoppers and passersby. When different promotional ideas are incorporated to attract more customers into the store and persuade them to buy more products, it is called retail merchandising. Merchandising creates an enhanced shopping experience for customers intending to sell more and generate maximum profits. 

A merchandising company is specialized in understanding the business, target audience, market scenario, and the effects of different promotional ideas. Based on research and experience, expert merchandisers ensure that the products are presented to the customers in the best possible way. Merchandising activities are carried out by both- the marketing and sales teams. Retail merchandising consists of organizing and restocking shelves, adding informative and promotional displays, employing skilled representatives on the field, collecting data, and tracking the results of the entire merchandising campaign.

Mentioned below are a few proven merchandising practices to accelerate retail sales:

Stock up the Shelves:

Ensure that the shelves in your store are never empty or dirty. Merchandisers or store promoter are responsible for maintaining clean and well-stocked shelves. Most customers will look for the products they want on the store shelves. Thus, paying attention to aesthetics and product presentation is very important in merchandising. The products on the shelves should look fresh, without damage.

Inventory Management:

Merchandisers are also responsible for keeping track of the stock that comes in and gets sold. When the product is unavailable on the shelf, and a customer walks into a store to buy it, they will inevitably reach out to pick competitors’ products. This isn’t a short-term loss, but brand sales might take a long-term hit as customers will get accustomed to purchasing their new favorites. 

Monitor Competitors’ Moves:

The retail industry is competitive, and merchandisers need to watch the moves made by the competitors. One can stay relevant in the market by gaining insights and inspiration from the new strategies employed by other brands. Merchandising companies record data regarding the competitors’ pricing, packaging, placement, promotional strategies, etc. Brands can learn marketing lessons from the success and failure of their competitors.

Visual Merchandising:

The best merchandising practice is visual merchandising. It involves anything that the customers can see in the store. It is done to grab the attention of shoppers and passersby. Merchandisers create a visual appeal by using attractive displays, product placements, signages, lighting, etc. 

Successful businesses incorporate visual merchandising services in the following ways:

  • Attract passersby with little or no intention of entering your store by decorating store windows or having a demo booth right outside your store. 
  • Product groupings are aesthetically pleasing; they also ease the shopping experience for the customers. 
  • Maximizing exposure to merchandise: From the moment a customer enters your store through the entry door until they reach the checkout counter, you can customize their journey by strategic merchandising.
  • Refresh displays and layouts regularly by shifting the positions, replacing old products with new ones, and occasionally changing your store’s look and feel. 

Merchandising is a measurable effort that should be data-driven. Ensure that the retail-merchandising campaign is well-reported and analyzed to optimize the results of the actions.  

Leave a Reply

Your email address will not be published.