So you’ve restructured your whole Shopify website, or you’ve discovered that your analytics aren’t behaving the way you expected? So, you’ve put in place features that you’re sure would significantly increase your conversions.
If you’re contemplating taking the next step in building your Los Angeles eCommerce company, here are some typical Shopify eCommerce design errors that we often encounter out in the field that you should know:
1. You should avoid presenting yourself as a stereotype.
The tendency for a Shopify development company and merchants to believe they know what’s best is to proceed on a straight path without glancing left or right is something that happens rather often. We describe requirements in terms of anything that a person believes to be essential to their existence. As a result, we often fall prey to the assumption fallacy, thinking that if something solves my issue, it will fix everyone else’s problem in equal proportion. So, if something makes sense to us, it is likely to make sense to other people, including consumers.
That’s not entirely correct. Some things may seem “as plain as day” to you; you’d be amazed at how many various ways different individuals may see or picture the same thing.
Keep in mind that, although you should strive to overcome your obstacles and reach your company objectives, you are not the target client. The Shopify development agency must constantly test customer response to your product. It will not help you achieve your commercial goals if they do not comprehend them.
2. Always keep an eye out for new features and updates.
You’ve just added a new function to your online store. It’s fantastic in every way. There are no problems in the dev tools console. Thanks to this new technology, customers will see your shop in a new light. Your sales are still going strong three months later. Even if you’re happy with the new feature, do you know how it’s affecting sales and consumer behavior? The new feature has been introduced, but are consumers using it? People who use it more often than those who don’t are more likely to convert. If so, how did the feature affect your sales?
A new feature you’ve worked on for a long time and hired a Shopify developer for is now ready. You should continuously track changes to determine their full effect. This is the only method available to decide whether they are performing as expected or need more attention.
Keep in mind that a shift is a two-way street. It’s essential to monitor your metrics and establish extra monitoring to see what’s occurring and how it influences sales and customer behavior.
3. Don’t optimize for your own devices; focus on your customers’ instead.
A large screen is the most common tool we use at work (whether a computer, tablet, or smartphone). An expansive canvas with endless possibilities is what we’re used to. If you take a quick look at your analytics, you’ll likely discover that most of your customers use small screens—those on their mobile phones.
From the beginning, we must think responsively since it’s typically challenging to scale up to anything that we have in mind. This can be extremely dangerous if you don’t test how your feature looks and feel on different screen sizes. Conversion rates can be dramatically affected if things go awry.
It’s not uncommon for something to look great on one device but look completely different when viewed on another. Disappearing off-screen, the feature loses the concepts of proximity and resemblance, making it difficult to detect.
It’s important to know what screen sizes your customers are using before having a Shopify expert implement a new feature, but don’t forget to also to test the feature’s appearance on other sizes. Never downgrade a feature because of screen size.
4. Clearly define the hierarchy of categories.
The menus of most e-commerce websites are frequently filled with various subcategories. Consumers use this data architecture to find out what categories belong in the store’s hierarchy.
The idea of placing specific subcategories in many categories is excellent. However, some businesses go beyond this. Categories, subcategories, and popular filters are often used with one another in the navigation. There are no apparent hierarchies or links between the various components.
Customers get uncomfortable since they don’t know where to go for the things they need because of a confusing and too deep hierarchy.
Finding the correct category route takes a lot of time and effort, and there are a lot of dead ends along the way. Customer dissatisfaction is a direct result.
If your clients are more likely to use search than the primary navigation to find what they’re looking for, you may be over categorizing.
It’s a red flag if you see a lot of searches and a lot of backtracking on your site unless you’re in a particular sector, like automotive, where clients often search for items based on the product number.
You should always ensure that the category hierarchy is laid out. Do a card sorting test or look at how other retailers with similar product lines handle it when in doubt. While your rivals may not do it perfectly, you can learn a lot by looking at what your consumers see and expect in shops with similar product lines by looking at what your competitors are doing.
5. Use search functions to the fullest extent possible.
On-site search engines have come a long way over the years. These days, we have many search and analytics tools at our disposal. Stores with inadequate search support are still commonplace, unexpectedly.
When searching for items, they typically need the use of specific phrases (for example, “hairdryer” will produce no results). In addition, they don’t have to auto complete, can’t spot spelling issues, etc.
Customer search and conversion are considerably more common than customer search and abandonment. Then there are the specific categories of customers that search:
Whoever has a clear idea of what they want and is seeking a route out of the primary navigation, and who has a search and purchase approach.
It doesn’t matter what demographic you’re targeting. Your search engine should always help consumers find what they’re looking for. Check your search dashboard often for 0 results questions to ensure your search engine understands synonyms, provides speedy results and handles the most common queries in your search dashboard or analytics.
Searches should always track what the user’s entered the search area. Consumers frequently wish to further filter their search by adding additional keywords (or multiple keywords) to their initial query. No saved input means customers have to re-enter their search term every time.
These are just a few of the most typical mistakes we make in our day-to-day activities. Is there anything we haven’t covered that you’d want to add? We want to hear from you! Let us know if we can assist you with any issues you may have with your shop! We are Shopify experts in Los Angeles, so we are in the best position to help.