A logo is a visual representation or an image which symbolizes your business. A logo is a must for every business and is a crucial part of branding and marketing strategies. When it comes to designing a personal logo, the task involves a lot of things at the backend. On top of that, designing skill involves behind the branding success. To achieve the high-end designing skill, a designer must take an adobe illustrator course!
However, branding your company logo design or design services can go a long way in getting the right clients, impressing the target audience, and creating a strong and memorable image.
Designhill has mentioned 5 types of personal logos to brand your design business-
The Monogram Type
Monogram logos or letter marks is the logotype that consists of letters, and the usual initials of a brand. For instance, famous brands like HM, HP, HBO, IBM, and CNN have personal logos that are monogram type. These businesses use the initials of their lengthy company name instead. Brands with 2 or 3 words to remember can use initials for brand identification purposes. It makes perfect sense to use monogram logos or letter marks to represent their business and create a memorable identity.
A lettermark logo is a typography-based logo that comprises letters usually initials of the name of the company. The lettermark is used to increase memorability and simplicity in the logo design. Brands utilize few letters lettermark logos which are effective in streamlining any company brand with lengthy and hard-to-remember names. For instance, it is much easier to memorize NASA than the National Aeronautics and Space Administration.
As the focus is mainly on the initials of the company, so, the perfect font choice is extremely essential. You need to make sure the font style matches the theme of your company and is also legible when you print it on the packaging, business cards, etc. If you do not have an established business then you can add your full business name below the logo so people can learn it right away.
The Wordmark Logo
Moving further, similar to a letter mark, a wordmark or logotype is a font-based logo design that focuses majorly on the business name. Famous brands like Coca-Cola, Visa, and Google have wordmark logotypes. Wordmark logos are great for brands with unique and interesting brand names. For instance, Google has a unique and attractive company name. The name of the company is memorable and catchy. It is combined with strong typography which leads to strong brand recognition.
Moreover, the lettermark logo also needs a perfect font style choice. Since the focus is on the name, you will need to pick a font style that rightfully shows your brand identity and brand vibe. For instance, fashion brands usually have clean and elegant logos while government agencies stick to heavier text which feels secure and trustworthy.
A wordmark logo is a great choice if you are new to the foxbusiness and want people to know you with your logo design. You must have a name that is short enough to memorize easily. Long names can be hard to remember, and look cluttered. With a short and distinct company name, you can easily stick in customers’ minds. You can even create a custom font just like Coca-Cola to create a special place in the target audience’s minds.
A pictorial mark or logo symbol is an icon or graphics-based logo design. This logotype is probably an image that comes to mind when you think of a logo. For example, brands like Target, Twitter, and Apple, have icons that are being used as logo design. These company logos are emblematic and with such established brands, the mark alone is enough to get instantly recognized.
A true brand mark is only an image or an icon. It might not be the perfect choice for new businesses or startups. However, if you have strong brand recognition, you can go for logo symbols or pictorial marks as your brand logotype.
The biggest thing to consider when deciding to choose a pictorial mark is what image to choose. Your company will have to use this logo design for its entire existence. So, you need to pick that icon quite carefully. You need to keep in mind broader implications of the image that you choose. Do you want to use an icon out of the company name, or do you want to create deeper meaning like Snapchat ghosts or do you want to evoke emotion like the World Wildlife foundation using a panda image?
The Combination Mark
A combination mark is a logo which comprises of wordmark or lettermark and pictorial, mascots or abstract mark. The picture and the text and used together in this type of logo. Both the elements can be laid from side to side, stacked on top of each other, or mixed together to create an image. The popular combination mark logos include Doritos, Burger King, Lacoste, etc.
As a name is associated with the image, a combination mark is a great and versatile choice. You can use both text and icons or mascots working together to create an effective brand identity. With a combination mark, people will associate your name with an icon right away. In future, when you establish your brand, you can rely on the logo symbol exclusively and not have to include your name at all.
In addition to this, a combination of symbols and text creates a unique brand image. This type of logo is easier to trademark than a pictorial mark or an icon alone.
Mascot logos are logos that have an illustrated character. These logos usually consist of colourful, cartoonish, mostly fun characters. Mascot logos are a great option to create your brand spokesperson.
A mascot is an illustrated character that creates your brand identity and represents you in front of your target audience. Think of mascots as the ambassadors of your business. The most famous mascots are KFC’s Colonel, Kool-Aid Man, etc.
Mascots are great for design businesses that want to create a wholesome atmosphere which is attractive and appealing to families and children. The mascots are hugely used in sports events and the dynamics they create are great to get your audience involved and happy.
If you are trying to appeal to families or children, go for a mascot logotype for your personal logo. Mascots encourage customer interaction and are great for social media marketing as well real-world marketing. However, remember that mascots might not be used on every marketing material. A highly detailed illustration might not print well on business cards so you need to have an alternative option for such marketing materials.