How to Write Marketing Messages That Click

Today, when content marketing has become increasingly omnichannel, and much of it revolving around social media, the power of a simple yet effective SMS is often ignored.

SMS marketing is a dark horse. It is the universal channel, one that people can identify with, and an instant medium for delivering brand messages in a non-intrusive manner.

Nevertheless, some businesses still can’t get it right, despite the ease and user-friendliness of the text messaging.

Given that customers have to give you consent to text them, and the fact that they can unsubscribe from your marketing list, a trivial mistake can cost you big time.

As a marketer, therefore, you should learn how to craft quality messages that inspires action from the customer. The goal is to create a long-pasting impact, generate leads, convert, and increase sales.

That said, here are 4 tips on how to write messages that clicks and connects with customers every time.

  1. Know Your Target.

There’s a ton of capabilities SMS can achieve, and that includes personalization. You can tailor messages to fit every setting or demographics. Therefore, it is important to know your customers.

While at it, ensure that the products or services you are promoting actually appeal to the right audience. SMS is considered an intimate form of communication, which means that you should avoid spamming people’s inboxes with irrelevant texts.

  1. Keep It Simple and Short 

Unnecessary words or jargon is a big no in SMS marketing. Make sure that your messages are simple, short, and precise. This is not only beneficial for keeping the cost of your texts down, but it is also essential since you only get 160 characters to put your message across.

Therefore, be clear on what you are communicating and why the customer should click on your message.

  1. Be Mindful When Using Acronyms

Using acronyms can be quite confusing. Particularly if the customer isn’t savvy to the language. This brings us to the importance of knowing your audience.

Use abbreviations mindfully, because they can make it difficult for your SMS to be understood. Consider this example:

Instead of typing something like, “Appnmnt booking with us by Mon and RCV 15% OFF!” Try making sense. Send a text that goes “Book your appointment by next Monday and get 15% OFF!”

Not everyone can understand what your are trying to communicate by using ‘appnmnt’ or ‘rcv.’ As such, use acronyms and or abbreviations that people universally understand, i.e, RSVP.

  1. Smartly Use Call to Action

Every message should have a clear call to action (CTA). The CTA should be smartly crafted to encourage customers to click.

Begin by writing a concise message that is not only captivating but relevant to the customer. Then add a link or any other call to action you need the customer to click.

To be creative while using CTAs, you incorporate multimedia messaging, which allows you to use brand colors, images, videos, and GIFs. This is also a smart way that guarantees some clicks.

Outsource Your SMS Needs to Celcom Africa

Bulk SMS marketing is one the most efficient, effective, sophisticated and cost-friendly tools you can use to communicate with the existing customers and prospects. You can use it anywhere and anytime, but reaching many customers is only as efficient as the SMS API integration system you are using.

With Celcom Africa, you can send texts to thousands of people in minutes! Want to learn how? Reach out today!

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