WHAT IS ASO?
. That is why knowing about App store optimization is very crucial in today’s time. App store optimization is the process of optimizing mobile apps so that your app can rank higher in an app store’s search results. It is a continuous process that helps in the ranking and discoverability of your app. The higher the rank of your app in an app store’s search results, the more visible it is to potential customers.
WHY IS ASO IMPORTANT?
- INCREASES ORGANIC INSTALLS:
One of the biggest benefits of ASO is that a good strategy can lead to an increase in organic installs and will cost you absolutely nothing. Your app will start ranking higher once you’ve optimized it which will improve your app visibility and increase your organic downloads. A lot of App store optimization services are available in the market today which can help you to develop proper strategies that will help your app rank higher.
- IMPROVES VISIBILITY:
For people to download your app, they need to find it first. So it doesn’t matter how good your app is, it will be useless if it is not getting discovered. ASO will help you in getting your app discovered.
- HELPS IN REACHING RELEVANT USERS:
Only getting your app discovered by the audience is not enough. Your app must be discovered by the relevant users – users that are searching for an app like yours. ASO helps in delivering your app to the right audience.
SOME ASO TIPS:
- USE RELEVANT KEYWORDS
Just like SEO, keywords are very crucial in ASO because of apps are discovered through the app store search. Find suitable keywords related to your app that are trending and use the ones that are ranked the highest on SERPs. Make sure you choose the right keyword for your app because every element of the app’s listing in the app store affects ASO. You can hire an app marketing company for this too because finding the keyword relevant to your app, including core keywords in your app name and using keywords in the right places is very important.
- WRITE GOOD DESCRIPTION
The app description is an important part of an app’s metadata. You should make sure your description is informative and easy to understand. It should cover everything regarding your app – what it does, how it will be useful for the user, and mention if it is free or paid.
- SELECT A CATCHY APP ICON
App icons create a great impact on conversion rate so make sure you use an engaging, unique and eye-catchy app icon. have certain guidelines regarding the image size so make sure that you follow all the guidelines to avoid any problem in the future.
- ADD A PREVIEW VIDEO
You can add videos that can give a short preview of your app and showcase the functionality of your app. See to it that your videos last for at least 12 seconds. App stores allow you to add YouTube videos too.
- REGULAR UPDATES
Introducing updates regularly will help you keep both – the app stores and the users happy. App stores love updated apps so you can keep them happy by releasing regular updates whereas regular updates also help you in keeping your users engaged as they want to see more. Regular updates will also help you maintain the quality of your app.
Being found is one of the most difficult challenges for apps, but it is an issue you can easily solve by implementing the tips given above. You’ll need to invest a little time and efforts to reap the benefits of ASO.