Most small business owners have gone online to reach customers who look for their products or service. More and more people are using smartphones today to search for a product and read the users’ reviews of it before buying it. It makes it essential for a business to have a strong online presence. A website with a perfect domain will help Internet users find your website.
A domain name is a website’s address, which the web users type in the URL space bar of the browser to visit a particular website. Sourcing the right domain name for your online store or small business website is not easy. Without a suitable name, your website may not be identified or visited by people. You can establish your credibility with a domain.
Nevertheless, it is not easy to buy a domain of your choice. A reliable domain registrar can help you get the name you want for your website. Finding the best registrar is challenging for the cost and services are some aspects to consider. If your business is in New Zealand, you can find a list of accredited registrars with the Domain Name Commission (DNC) in NZ.
Some registrars offer web design and hosting plans with domain registration as a package. A lot depends on your situation when choosing a domain service provider. This blog helps you with some quick tips to select the best registrar for your website.
1. Look for a service that offers domain extensions at the best prices
A domain extension is the most important aspect of a website address. It includes generic top-level domains (TLDs) like .com, .org, .net, .edu, .co, .biz, .info, and .club. With ‘.com’, you can have customers from places across the world visiting your website. Therefore, it is the most popular domain extension used by businesses to expand their operations.
If your small business wants to attract local markets, you can go for country-specific TLDs like ‘.com.nz’, ‘.co.nz’, ‘.nz’, ‘.kiwi’, and ‘.net.nz’. Some domain registration providers can offer country-specific domains at a low price.
2. Get a domain search tool to find a suitable domain
Your website should use a domain name that exemplifies your brand or business. You can use a combination of keywords related to your industry to create a name and check its availability on the domain search tool. A website name that relates to your product, service, or business will help the visitors know about your business, and encourage them to visit your website to learn more about what you offer.
Use a short and simple name that is easy to pronounce and remember. For instance, some domain names like ‘dyson.co.nz’, ‘nzcouriers.co.nz’, and ‘westpac.co.nz’ are easily remembered by people.
3. Look for domain auto-renewal service
You can find only a few registrars offering you the option of auto-renewal of a domain. It will help you not to lose your domain.
4. Option to free park your domain
You cannot wait to register a domain until you are ready to launch your business or website. Domains, especially the popular ones, are not easily available. You may not be in a position to buy a domain at a hefty price later. Hence it is advisable to choose a name, register it, and park it for free until the time you are ready to start. Some registrars help you with a domain freeparking service.
You can consider the essential tips explained to buy a suitable domain for your startup business website. With the best domain registrar, you can find your desired domain at an affordable price and other free services. They help you create a single-page website if you register a domain with them.